A Free-Market Energy Blog

Solar Industry Searches for a Message (it is not economics)

By David Bergeron -- February 24, 2026

“But messaging isn’t the problem. The economics, the numbers, are. If solar is truly affordable, reliable, and resilient, the suppliers should say so plainly: in cents per kWh, free of explicit subsidies and mandates.” – David Bergeron, SunDanzer (below)

I just returned from the Intersolar & Energy Storage North America conference in San Diego where the keynote address focused on how the long-duration storage industry can move forward under the headwinds of the current administration. Their strategy? Better messaging, shifting from climate-change arguments to affordability, reliability, and resilience.

But messaging isn’t the problem. The economics, the numbers, are. If solar is truly affordable, reliable, and resilient, the suppliers should say so plainly: in cents per kWh, free of explicit subsidies and mandates.

Cost and reliability have always been the problem with solar.…

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Exchange with Lisa Friedman (NYT) on Climate Alarmist Reporting

By Robert Bradley Jr. -- February 23, 2026

“I will not be bullied but will make my case for objective reporting with the above data point of Seth Borenstein’s article.” (below)

Seth Borenstein posted on LinkedIn:

Scientists in thousands of peer reviewed studies detail, calculate the public health threats, deaths and illnesses from climate change. President Trump calls it all a scam. A detailed look at what the studies and scientists say about the research. The three experts quoted are both MDs and have extra degrees and are professors of public health.

Borenstein was referring to his piece, “Scientific studies calculate climate change as health danger, while Trump calls it a ‘scam’” (AP: February 12, 2026). Read the article, which blows itself up at the end with his recognition that

The issue gets complicated when cold-related deaths are factored in.

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Wind, Solar, and the Great Texas Blackout: Guilty as Charged

By Robert Bradley Jr. -- February 20, 2026

Ed Note: The Great Texas Blackout five years ago, the worst energy debacle in US history, was misinterpreted as a ‘market failure’ by the mainstream press (and faux classical liberal Lynne Kiesling). This repost stands today as it was written three years ago.

Electricity specialists at the University of Texas at Austin recently revisited the Great Texas Blackout of February 2021. The op-ed, “Two years after its historic deep freeze, Texas is increasingly vulnerable to cold snaps – and there are more solutions than just building power plants” (The Conversation), spreads the blame and recommends more government planning, not less.

The authors want to let wind and solar continue to “saturate” the market and regulate (via “smart meters”) usage in your home and business to save the grid.…

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The Great Texas Blackout Revisited: Market Failure Not

By Robert Bradley Jr. -- February 19, 2026
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Texas Windpower: Will Negative Pricing Blow Out the Lights? (PTC vs. reliable new capacity)

By Josiah Neeley -- February 18, 2026
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The Great Texas Blackout: Storm Uri 2021

By Robert Bradley Jr. -- February 17, 2026
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Energy & Environmental Review: February 16, 2026

By -- February 16, 2026
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Dumbing Energy Down: Interruptible Power as Social Policy

By Robert Bradley Jr. -- February 12, 2026
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Climate Doomism Under Predicted?

By Robert Bradley Jr. -- February 11, 2026
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Fakegate Remembered: The Shame of Peter Gleick

By Robert Bradley Jr. -- February 10, 2026
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