“Stephen H. Schneider, a climate researcher and Stanford professor who wrote the first popular book on global warming, said [that Browne’s] speech was a welcome change of direction for an industry that has, until now, denied that global warming is a problem. ‘They’re out of climate denial,’ Schneider said.”
– Quoted in Glennda Chui, “BP Official Takes Global Warming Seriously,” San Jose Mercury News, May 20, 1997, sec. A. 20.
Then BP CEO John Browne’s speech at Stanford University in May 1997 marked the beginning of the company’s “green” (or to critics, greenwashing) approach to product differentiation and corporate governance. Left environmentalists applauded heartily–and would continue to do so until the Deepwater Horizon accident of April 2010.
Browne’s speech began by begging the question and proceeded to a non sequitur.…
[Editor note: Some analyses are worth revisiting, including this book review in the Energy Journal of Cutler Cleveland, ed., Encyclopedia of Energy (6 volumes, Elsevier). Bradley shared his review with Professor Cleveland, who stated his surprise that it passed peer review. The reader can the judge the quality of the review in six years’ hindsight.]
This is the Hummer of energy books. The Elsevier Encyclopedia of Energy is almost twice as large as two predecessor energy encyclopedias combined. The price tag is commensurate. This set is only for the wealthy, the addicted, large libraries, and paid-in-kind reviewers.
Encyclopedia editor Cutler Cleveland, an ecological economist, introduces the compilation (p. xxxi) as “the first comprehensive, organized body of [energy] knowledge for what is certain to continue as a major area of scientific study in the 21st century.”…
“Are environmentalists cooling to the sun, wind, and water—energy sources they have long touted as ecologically superior to oil, coal, and nuclear power? A report by the National Audubon Society, now attracting considerable attention in Washington, warns that ‘renewable’ energy sources are far from benign.
Observes one startled environmental consultant: ‘Symbolically, it’s like someone in the nuclear industry saying nukes are dangerous. . . . ‘
Some of the side effects the study identified: air and water pollution caused by converting plant matter into energy; urban sprawl from solar collectors, which are best suited to detached, single-family houses; depleted forests from wood burning; and increased chances of earthquakes from hydropower dams.”
– Staff Article, “The Graying of the Green Lobby,” Fortune, February 7, 1983, p. 22.
What happened to environmental criticism of earth-scaring renewable energy?…