“Business that is everything to everyone is not anything at all in itself.”

 – Elaine Sternberg,  Just Business: Business Ethics in Action. Oxford University Press, 2000, p. 33.

No doubt his handlers have given Al Gore the word: go easy on climate warming (aka climate change). The issue has little traction. You are the wrong voice for the cause. Solyndra. Climategate 2.0. Winter snows…. Not now, Al.

Take it up a notch! they must be telling him. Think bigger. Subsume the issue…. And so Gore’s new piece in the Wall Street Journal barely mentions his pet issue of (man-made) climate change but something much larger and amorphous.

“A Manifesto for Sustainable Capitalism,” coauthored with David Blood, calls for “abandoning short-term economic thinking for ‘sustainable capitalism’.” Such is code for that subjective, holistic, anything goes doctrine of corporate social responsibility, which I elsewhere questioned as follows:

The discipline of business ethics should be reoriented around a more sophisticated understanding of capitalism proper.

“Reducing greenhouse gas emissions is going to cost a lot (both in terms of dollars and effort), and it is going to produce few if any demonstrable climate results for decades to come (if ever).” 

The scientific community—or especially that part of it which holds the opinion that not enough is being done to mitigate potential climate change—is struggling with why the general public (and hence policymakers) are not heeding their call to action on global warming.

In a recent post, I pointed to one reason: the fast diminishing role that any U.S.-side mitigation would have in curbing greenhouse gas emissions enough to measurably affect global climate. This is a classic bang-for-the-buck evaluation. Reducing greenhouse gas emissions is going to cost a lot (both in terms of dollars and effort), and it is going to produce few if any demonstrable climate results for decades to come (if ever).…

“You may be interesting [sic] in this snippet of information about Pat Michaels. Perhaps the University of Wisconsin ought to open up a public comment period to decide whether Pat Michaels, [sic] PhD needs re-assessing?”

– Tom Wigley to ‘Folks’, October 14, 2009.

“I consider this to be an extremely serious matter. [The actions and climate views of] Mr. Bradley … may further damage both my personal and your company’s reputation.”

– Tom Wigley to Kenneth L. Lay (Enron), August 26, 1999.

“We sent [our paper] to Journal of Climate. I sent out about 10 copies–one to Wigley. But I requested that he not be used as a referee ‘because of an inexplicable hostility towards us (and possibly everyone else)’.”

– Gerald North to Robert Bradley (Enron), September 1999.

[Ed. note: This post complements that of Ken Green earlier this week, Five Climate Questions for Richard Muller (Temperature findings begin, not end, the real debate)]

The recent announcement of the results of the Berkeley Earth Surface Temperature (BEST) Project by project chairman Richard Muller has caused quite a stir. True believers in catastrophic anthropogenic global warming (CAGW) have greeted it as the final nail in the coffin of dissent. Why? Because it concludes—take a deep breath, now—that “Global warming is real.”

Jumping to Conclusions

At the Washington Post, for example, opinion writer Eugene Robinson states:

For the clueless or cynical diehards who deny global warming, it’s getting awfully cold out there.

The latest icy blast of reality comes from an eminent scientist whom the climate-change skeptics once lauded as one of their own.