“We all have a stake in the war over fossil fuels, and it’s a war that will ultimately be won or lost depending on whether we can win the moral and environmental high ground.”
As I wrote in Friday’s post, the challenge of persuading the public in favor of fossil fuels is really one of conveying the fact that fossil fuels improve the planet for human life, in such a way that you quickly capture the moral high ground and the environmental high ground—as against taking defensive stands on these issues (or none at all).
At the Center for Industrial Progress, we do a lot to help companies move hearts and minds by applying these ideas to their communications projects, and we’ve also begun a campaign to take our strategy to the public directly.…