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Reasons to Sell Enron Wind (October 1998 memo to Ken Lay)

By Robert Bradley Jr. -- August 22, 2013

“Wind is almost a pure subsidy play, which means that Enron will be at odds with the market and must continually intervene into the political processes to extend subsides and/or create new ones. This is an expensive process and may trade away what we are lobbying for elsewhere.”

In my last seven (of 16) years at Enron, my title was Director of Public Policy Analysis. In this role, I was Enron’s libertarian, balancing, I suppose, Enron’s Left environmentalist John Palmisano, author of the infamous Kyoto memo of December 1997.

Enron had multiple profit centers around the global warming issue, which made my internal case for rejecting climate alarmism/policy activism an uphill one. But I got my licks in, including with some ‘e-mail wars’ with Palmisano. I have written numerous posts at MasterResource on Enron’s rent-seeking business strategy and will further set the historical record straight with a forthcoming book in Enron-inspired trilogy.

Remembering When Enron Saved the U.S. Wind Industry (Best of MasterResource)

By <a class="post-author" href="/about#r_donway">Roger Donway</a> -- September 4, 2010

[Editor Note: This post by Robert Bradley Jr. from January 19th documents a fact that American Wind Energy Association might not want to know. If the American public understands why windpower is and must be government dependent to exist as an industry, and if the public knows about industrial wind’s Enron roots, then the same public might just say: ‘let’s take our energy back’.]

January 7, 1997, some 13 years ago, was one of the worst days in my 16-year career at Enron. Enron had already entered into the solar business (1994) in partnership with Amoco (Solarex), and the U.S. wind industry was on its back. Zond Corporation was struggling, and  rival Kenetech had recently suspended its dividend and was on the way to  bankruptcy. Enron bought Zond on this day and renamed it Enron Wind Company.

Remembering When Enron Saved the U.S. Wind Industry (January 1997)

By Robert Bradley Jr. -- January 19, 2010

January 7, 1997, some 13 years ago, was one of the worst days in my 16-year career at Enron. Enron had already entered into the solar business (1994) in partnership with Amoco (Solarex), and the U.S. wind industry was on its back. Zond Corporation was struggling, and rival Kenetech had recently suspended its dividend and was on the way to  bankruptcy. Enron bought Zond on this day and renamed it Enron Wind Company.

Enron Wind would never turn a profit, and it would be sold in May 2002 by the bankrupt parent to GE. (GE and Enron would have other ominous parallels.)

Enron came in at just the right time for a troubled, undeserving industry by

  1. Putting a big-name corporation in the U.S. wind industry for the first time;
  2. Issuing countless press releases on ‘wonderful’ green wind for the next several years; and
  3. Successfully lobbying Texas politicians to enact the most strict renewable mandate in the country in 1999.

Pickens Plan II: Retreat as Prelude to Failure? (worth reading Sunday)

By Robert Bradley Jr. -- March 29, 2009